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It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them.
It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them.
It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them.
Where do new ideas come from? The answer is simple: differences. Creativity comes from unlikely juxtapositions.”
“Styles come and go. Good design is a language, not a style.”
“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.”
Where do new ideas come from? The answer is simple: differences. Creativity comes from unlikely juxtapositions.”
“I love deadlines. I like the whooshing sound they make as they fly by.”
“The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’
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